Marketing Communications

[Updated 2024 (CPD QS)]

In the ever-evolving landscape of marketing, a sea of frustration and confusion engulfs those seeking to master the art of effective communication. The world of marketing communications is a labyrinth of theories, techniques, and industry dynamics that can leave even the most seasoned professionals feeling lost and overwhelmed. The importance of this field cannot be overstated, as the success of any marketing campaign hinges upon the ability to connect with customers, build brand reputation, and influence their decision-making process.

But fear not, for a transformative solution awaits, ready to unravel the mysteries of marketing communications and empower you with the skills to navigate this intricate realm with finesse in this course.

Learning Outcomes

After completing this course, learners will be able to -

• Develop effective marketing communication strategies.
• Apply communication theories to marketing contexts.
• Evaluate the ethical implications of marketing communication activities.
• Understand how customers process information and apply this knowledge to target audiences effectively.
• Analyse customer decision-making processes and develop strategies to influence them.
• Create integrated marketing communication plans that align with organisational goals.
• Develop strategic marketing communication campaigns to enhance brand image and reputation.
• Manage advertising activities and evaluate their impact on consumer behaviour.

• Module 1: Introduction to Marketing Communication 22:49

  • 1: Module 1: Introduction to Marketing Communication 13:49
  • 2: PDF Lecture Module 1 Introduction to Marketing Communication 09:00

• Module 2: Communication Theory 30:27

  • 3: Module 2: Communication Theory 18:27
  • 4: PDF Lecture Module 2 Communication Theory 12:00

• Module 3: The Marketing Communications Industry 28:00

  • 5: Module 3: The Marketing Communications Industry 17:00
  • 6: PDF Lecture Module 3 The Marketing Communications Industry 11:00

• Module 4: Ethics in Marketing Communications 27:10

  • 7: Module 4: Ethics in Marketing Communications 16:10
  • 8: PDF Lecture Module 4 Ethics in Marketing Communications 11:00

• Module 5: How Customers Process Information? 38:18

  • 9: Module 5: How Customers Process Information? 23:18
  • 10: PDF Lecture Module 5 How Customers Process Information? 15:00

• Module 6: Customer Decision Making Process 36:15

  • 11: Module 6: Customer Decision Making Process 22:15
  • 12: PDF Lecture Module 6 Customer Decision Making Process 14:00

• Module 7: Integrated Marketing Communications 41:24

  • 13: Module 7: Integrated Marketing Communications 25:24
  • 14: PDF Lecture Module 7 Integrated Marketing Communications 16:00

• Module 8: Strategic Marketing Communications 31:29

  • 15: Module 8: Strategic Marketing Communications 19:29
  • 16: PDF Lecture Module 8 Strategic Marketing Communications 12:00

• Module 9: Advertising Management 30:09

  • 17: Module 9: Advertising Management 18:09
  • 18: PDF Lecture Module 9 Advertising Management 12:00

• Module 10: Corporate Reputation: Identity and Branding 33:29

  • 19: Module 10: Corporate Reputation: Identity and Branding 20:29
  • 20: PDF Lecture Module 10 Corporate Reputation: Identity and Branding 13:00

• Module 11: Public Relations 39:57

  • 21: Module 11: Public Relations 23:57
  • 22: PDF Lecture Module 11 Public Relations 16:00

• Module 12: The Marketing Communications Mix 28:01

  • 23: Module 12: The Marketing Communications Mix 17:01
  • 24: PDF Lecture Module 12 The Marketing Communications Mix 11:00

You will uncover the foundational principles that underpin effective communication, exploring the intricate theories that guide marketers in their quest to engage audiences. Immerse yourself in the pulsating world of the marketing communications industry, gaining insights into its dynamic landscape and emerging trends. Navigate the ethical challenges that arise in the pursuit of impactful marketing communications, ensuring integrity and responsibility in every campaign. Dive deep into the psychology of customer information processing and decision-making, unlocking the secrets to influencing consumer behaviour.

Discover the power of integrated marketing communications, where the synergy of various channels and strategies creates a cohesive and impactful brand presence. Master the art of strategic marketing communications, refining your ability to craft compelling messages that resonate with target audiences. Explore the realms of advertising management, corporate reputation, branding, and public relations, gaining proficiency in each facet of the marketing communications mix.

• Marketing professionals seeking to enhance their knowledge and skills in marketing communications.
• Business owners and entrepreneurs looking to develop effective communication strategies for their products or services.
• Communication professionals interested in specialising in marketing communication.
• Recent graduates or individuals considering a career in marketing or advertising.
• Professionals from related fields, such as public relations or branding, looking to expand their understanding of marketing communication.

No formal entry or relevant experience is required for this course!

This training is open to everyone who is willing to learn. All you need is –

• A smart device that has a constant internet connection
• A strong desire to learn the topic
• And being over the age of 16

• Marketing Communications Manager (£40,000-£60,000)
• Advertising Account Executive (£20,000-£30,000)
• Public Relations Specialist (£25,000-£40,000)
• Brand Manager (£35,000-£50,000)
• Market Research Analyst (£25,000-£40,000)

Currently there are no Q&As for this course. Be the first to ask a question.

Reed Courses Certificate of Completion

Digital certificate - Included

Digital Certificate (CPD Accredited)

Digital certificate - £4.99

Hardcopy Certificate (CPD Accredited)

Hard copy certificate - £9.99